Manager, Fashion and Influencer Marketing at Jumia Nigeria

Jumia Group is a leading global incubator of start-ups. We started operating in Africa in 2012 and since then have launched multiple successful companies, such as Jumia, Jumia Market, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs, Jumia Car, Jumia Services.Job Title: Manager, Fashion and Influencer MarketingJob DescriptionWorking in this fast-paced position, you’ll be responsible for managing our fashion influencer outreach programme. The ideal candidate should have an entrepreneurial mindset, love for beauty & fashion and social media.ResponsibilitiesInstagram Management & Reporting:Manage our Instagram Page: (85% fashion & beauty men / women, 15% general).Create an Instagram calendar based on engagement objectives, execute and produce content on a weekly basis.Build and communicate to top management weekly report on Instagram and influencers performance.Influencers Management:Manage relationship with influencers (general, fashion, beauty, tech).Create monthly collaborations with influencers and execute on influencer plans for Tier 1 events.Fashion Trend Monitoring:Select and produce each month a Trendbook to be shared with Fashion and Jumia Global teams informing them of new products / brands they need to source.Lookbook Creation :Based on these trends, organize monthly photoshoot and video-shoot with models. Select SKU for outfits.Organize location and if need be special and temporary collaborations with stylists / photographers / creative directors.The photoshoots and video-shoots will be shared and used to populate fashion landing page banners, newsletters and social media and will be used for social media.Fashion Photo Library Creation and Monitoring:Construct a photo library for all brands / fashion categories to make sure we always have quality designs for our banners. 

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